Friday, June 26, 2009

What not to name a company

Surely there are many examples in the business world of a company living to regret the name of a product or a joint venture. The first one that comes to mind was when Chevy rolled out the Nova in Mexico back in the 70's without considering that in Spanish, "no va" means "no go."

Today we learn that Russia's Gazprom and Nigerian Gas are teaming up in a joint venture that should provide a boost to Nigeria's state revenue.

The name of this new company will be NiGaz Energy Company, Ltd.

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